New Label Lust: Rixo

Experiencing a bit of a mid-week slump? Only one way to cure that - a little e-spree! And what better place to flex your plastic than on a brand new website filled with beautiful bright pieces guaranteed to breathe a little life into your trans-seasonal wardrobe.

Say hello to Rixo London, a newly launched label which manages to feel fresh and modern yet still have a distinctly vintage vibe. The duo behind Rixo have pretty fashtastic CVs, being London College of Fashion Alumni who graduated to work as ASOS buyers before quitting to go solo. Having been super impressed by Finery London, a fellow new label born from the ASOS stable, we had high hopes when we heard about Rixo. And, after a quick flick through the lookbook,  let's just say our credit cards are whimpering at the mere suggestion of an 'R-I-X-O' being tapped out on our keyboards... 

Prices are pitched a couple of brackets above ASOS level but unlike that fast fashion machine, Rixo manufactures all its garments in British factories and handpaints each fabric print from scratch.

Take a look at a selection of our fav pieces from the debut collection and then go and shop your Wednesday better...