If, like me, it's starting to get a little embarrassing answering every 'Where is your top from?' question with 'Zara', then '& other stories' might just be the answer to all your worries!
Brought to us from the people behind H&M and COS, this new brand aims to provide lasting fashion at an affordable price. More luxurious than H&M, but with more variety than COS...sounds like a winning combination to us Mice! And for once we aren't years or even months delayed to receive it in London, along with the other fashion capitals of the world - Barcelona, Berlin, Milan, Paris and Stockholm, '& other stories' is just setting it's mark on the fashion scene with it's first seven stores.
The 45 designers of this new creation are based in Stockholm with a secondary workshop in Paris, providing a wide variety of style...dainty, floaty and pretty mixed with bold, simplistic and clean. The design team includes former APC and Acne designers and with such reputable fashion minds I have a feeling '& other stories' will go from strength to strength, especially in London.
I scurried on down to explore last week, located at the Topshop end of Regent's street with another entrance on Argyll Street, it is perfectly accessible from Oxford Circus tube. Set over two floors with a cool stripped back interior, the setting is airy and open creating a stress-free shopping experience, despite the many people cramming themselves in to get a look at this new fashion baby!
On this occasion I walked away purchase-less, however I did like what I saw, lots of open knits, clean over sized shapes, eye catching prints, luxe fabrics, simplistic basics and statement jewellery. Pricing is set in the mid range between H&M and COS, a common price point is £39...I found myself sometimes a little confused picking up pieces surprised at how reasonable the price was and then at other times quickly putting a £49 teeny tiny cami back on the rail! I tried on some great pieces and if my shopping trip had been in closer proximity to pay day I would have definitely have left with multiple bags of fashion deliciousness, this only means I must return very soon after the 10th...!
To give you a better idea of what to expect I have pulled a flavour from the website, go on try resisting clicking through and adding a few sneaky bits to your basket...!
Linen Blend Maxi Dress, £39
Open Knit Mesh Jumper, £39
Cut Out Leather Dress, £145
Silk Cami, £39
Zip up Cotton Cardigan, £39
Double Breasted Blazer, £79
Leather Print Dress, £195
Slim Fit Jeans, £45
Cut Out Back Top, £29
Peplum Dress, £55
Twisted Box Chain Necklace, £25
Stacking Rings, £12
Rhinestone Ring, £12
Rope and Ring Statement Necklace, £39
How can I forgot to mention that there is also a huge focus on beauty and lingerie, you can literally pick up everything you need here bar your lunch and dinner! The lingerie is beautiful, lots of lace crop top styles with thin straps and pretty skinny backs in gorgeous pastel hues.....
Spearmint Lace Bra, £17
Padded Simple Bra, £19
Soft Lace Trim Bra, £17
Fishnet Crop Bra, £25
New shopping destination accomplished...you're welcome!!
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